Consumer attitudes and interests are changing just as rapidly as the pace of innovation and tech adoption. Technology, retail experiences and social media have forever transformed consumer’s demands and preferences. Home Builders have an opportunity to catch up and modernize their websites.
3 ways to improve your website for today’s homebuyer
1. Instant Knowledge:
Buyers will want ever-increasing access to information about home plans, products, pricing, and availability on your website. All the info they need now, at their fingertips.
This is a huge opportunity for builders to change their mindset and provide more information to buyers on their websites. Builders have an old belief that the website is the beginning and don’t see that there’s been a transition to the website is the beginning and end.
Builders have an old belief that the website is the beginning and don’t see that there’s been a transition to the website is the beginning and end.
2. Leverage Your Buyers as Content Creators:
Create immersive content and home plans that can be customized and easily shared online so that images, interactions and stories to promote your brand, communities and homes are authentic.
Offer your buyers 3D/VR immersive assets that they can easily share about your communities, their customized home plan, as well as the lifestyle your community provides.
By creating more shareable content on your website and allowing buyers to share their favorite homes you can increase social brand awareness and word of mouth uptick. Your buyers can become your biggest brand champions.
3. Move Beyond Traditional Website Calls to Action:
Fill out this form, Call us, and Stop by – These calls to action are no longer aligned with today’s home shopper preferences.
Most builder websites still offer only a few calls to action like; fill out this form, call us, or drive to our community. It’s 2020 yet this level of engagement is more reflective of the 1990s.
Your website is just as important, if not more, than your model home.
It’s time to leverage your website to increase marketing and sales opportunities so that today’s buyer has more discovery information to understand your offer and your team has more technology to create immersive and shareable experiences that can be easily shared to friends, family and social networks.